The award acknowledges an entrepreneur or group whose idea has The biggest potential To unravel native meals current chain factors.
Create Buckhannon has been named the winner of the 2021 West Virginia Vanguard Agriculture Rivals, a statewide contest sponsored by the Robert C. Byrd Institute at Marshall College that honors innovation and ingenuity in agriculture.
The annual award acknowledges a West Virginia entrepreneur or group whose idea has The biggest potential To unravel logistical challenges Inside the native meals current chain, Based mostly on Mike Friel, Director of Communication for the institute.
“Katie Loudin wrote The equipment on behalf of Create Buckhannon, which captured The very biggest prize for its know-how-based reply to match The current of areaally grown produce to shopper demand for current Vegatables and fruits,” Friel said.
The Buckhannon-Upshur Farmers Market struggles to stability current and demand as a Outcome of consumers Do not know what meals Shall be out there every week, and collaborating farmers Do not know What quantity Of consumers to anticipate, he said.
As properly as, the covid pandemic has elevated shopper anticipateations for curbside pickup, And a lot of people Not carry money.
“Loudin said she hopes Create Buckhannon’s revolutionary strategy Shall start To restore A pair of Of these challenges,” Friel said.
Loudin and completely different Create Buckhannon members will contact space farmers every week To Search out out The sorts and portions of meals They will have out there. That information then Shall be posted to a digital retailer the place consumers can browse What’s out there and submit orders on-line.
Friel said Loudin’s idea was impressed by the Turnrow Appalachian Farm Collective’s pop-up farmers markets, which have been launched in 2020 as a response To current chain factors Inside the southern area of the state.
To develop its idea, Create Buckhannon will acquire a enterprise assist package deal from the institute valued in extra of $5,000 That options product design and enchancment, prototyping, advertising, and enterprise enchancment planning.
The Vanguard contest is An factor of RCBI’s Agricultural Improvements, an initiative To reinformationrce alternatives for West Virginia’s farming and agricultural financial system. The initiative helps and enhances a vibrant native meals system by promoting entrepreneurship and innovation.
The institute additionally assists meals producers, distributors and consumers increase their revery and affect by way of superior manufacturing practices and product enchancment.
The Agricultural Improvements initiative is funded by the Claude Worthington Benedum Basis and supported by a coalition of statewide companions.