FairFruit Commits to Regenerative Agriculture
By FairFruit
October 16, 2026 | 5 min to read
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GENT, BELGIUM – FairFruit, a specialty vegetable and exotic fruit supplier to Europe, the UK, and other markets, has committed to regenerative agriculture practices across all contracted farms by 2035, as it builds climate resilience and safeguards its long-term supply security.
In an increasingly uncertain future, FairFruit, the leading grower-exporter, is implementing several sustainability actions at a farm level in Peru and Guatemala, with water resilience as a priority.
Soil Health at the Core
Healthy soils lie at the heart of FairFruit’s approach to help retain moisture, ensuring crops thrive, quality remains consistent, and volume remains stable for European customers. The company has developed a proprietary blend of beneficial microorganisms, Soil Balance, to rebuild soil biology.
Technical Irrigation for Water Security
FairFruit has expanded its technical irrigation systems – both drip and sprinkler – in Peru to secure water availability, sustain usage, and reduce dependence on rainfall. In 2025, 56% of FairFruit Peru’s planted area was irrigated using drip and sprinkler systems, saving an estimated 300,000 cubic meters of water compared with flood irrigation.
Relocating Production for Climate Resilience
FairFruit has relocated 120 hectares of its Peruvian snow pea and sugar snap production away from the rain-dependent coast to Arequipa and the Sierra de Huaura, where drip irrigation secures water independently of rainfall.
Multi-Zone Growing Structure
A multi-zone growing structure now covers seven to eight regions, from the Peruvian coast to the highlands and the Andes. This ensures continuity in production, protecting supply chain reliability during climate stress.
Resilient Sourcing for the Future
Levert Wulfrank, CEO of Durabilis (the umbrella company of FairFruit), comments:
“The future of food depends on what we choose to do today. Regenerative agriculture is key to building climate-resilient, sustainable supply chains for the future. Now, more than ever, this shapes FairFruit’s entire approach because producing this way rebuilds soil health, restores biodiversity, improves water cycles, and secures food for future generations.”
Together with local farming communities, FairFruit is turning years of field experience into more resilient supply lines and new opportunities for growers.
Guy Trachez, FairFruit’s Group Sustainability Manager, reveals:
“By 2035, we are targeting a full transition to regenerative agriculture practices among our contracted growers in Peru and Guatemala. We’re committed to reducing our carbon emissions by 55% and increasing the levels of carbon captured in the soil.”