Bringing Rural Heritage to Life
On 8 November 2026, “Coltiviamo la Cultura” (“Cultivating Culture”) returns. The initiative, promoted by the Italian Historic Houses Association (ADSI), is held in collaboration with Confagricoltura and Confagricoltura Donna this year. Villas, castles, farmhouses, masserie, and historic estates will participate with open days, visits, and talks.
The event emphasizes the role of historic homes as guardians not only of art and memory but also of agricultural landscapes, biodiversity, and local produce, shaping distinct identities. Visitors can explore how conservation, farming, hospitality, and innovation can converge to support local communities.
A Dialogue Between Tradition and Innovation
According to the seventh report by the Observatory on Private Cultural Heritage, 66% of agri-food businesses offer agritourism or other rural hospitality services, while 56% organize public food and wine activities. Direct farm sales, reported by 37% of respondents, strengthen the connection between products, their places of origin, and local communities.
Three pilot events titled “Writing the Future of an Ancient Story” will be held in Calabria, Emilia-Romagna, and Piedmont, exploring connections between local culture, scientific research, and production, with a focus on new agricultural technologies and plant breeding potential.
Through this collaboration, ADSI and Confagricoltura aim to promote a living heritage where culture, agriculture, and tourism highlight local excellence and support sustainable regional development.
Location: Via Gavi, 87, 15067 Novi Ligure AL, Italia
Coordinates: 44.736896, 8.7978095