How Jubel Beer is Taking On Regenerative Agriculture
Sustainability Magazine
By David Weston | October 15, 2026 | 4 mins
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Jubel Beer, one of the UK’s fastest-growing beer brands, is leading the way in sustainable brewing practices. Here's how they're making a significant impact with regenerative agriculture.
Regenerative Agriculture in Brewing
Regenerative agriculture is becoming a cornerstone for the brewing industry as it strives to reduce carbon emissions, enhance soil health, and support local ecosystems. Andy Farley, Head of Operations at Jubel Beer, shares his insights on this journey.
Jubel's Sustainability Commitments:
- Vegan and Gluten-Free: All Jubel beers are vegan, using plant-based alternatives instead of fish-derived isinglass, and free from artificial preservatives and flavorings. They are also gluten-free.
- 100% Wildfarmed Barley: Jubel partners with Wildfarmed, an organization dedicated to regenerative farming methods. This partnership ensures pesticide-free, traceable, and regeneratively farmed barley, significantly reducing malt-related carbon emissions (by 50-80%).
- Local Wildlife Support: Local farms collect spent grains for animal feed, further contributing to a circular economy.
- Sustainable Packaging: The brewer has transitioned from glass bottles to aluminum cans, offering 40% less weight and 30% more stock per pallet, thus reducing transport emissions and improving recyclability.
- Carbon Removal Investments: Jubel works with Klimate to invest in carbon removal projects, including soil carbon, biochar, and reforestation.
Interview with Andy Farley:
In an exclusive interview with Sustainability Magazine, Andy Farley discusses the brand's approach to regenerative agriculture and its environmental benefits:
- Navigating Third-Party Manufacturing: He highlights the challenges of working with third-party manufacturers while maintaining strict sustainability standards.
- Grower Incentives: The article delves into how Jubel encourages farmers to adopt regenerative practices through incentives and partnerships.
- Future Sourcing Goals: Andy shares his vision for the future, aiming to continue expanding their regenerative sourcing network.
Jubel Beer's commitment to 100% Wildfarmed barley since November 2025 demonstrates its dedication to leading the industry in sustainable brewing practices.