/How three startups are enabling effective decisioning in wealth management, agriculture and consumer insights

How three startups are enabling effective decisioning in wealth management, agriculture and consumer insights

The eight startups shortitemizinged for The primary cohort of Flipkart Leap – the e-commerce platform’s flagship accelerator programme – included startups throughout retail tech, robotics As properly as to these Inside the agritech, fintech and deep tech space. Right here’s A look into the journey of three startups – Fasal, Entropik and Piggy – And the method They’re leveraging digital utilized sciences to drive influence on floor. The startups furtherly share how the enterprise and technical mentoring and engagement by way of the accelerator programme Helps them further maximise progress and influence.

Piggy: Automating financial savings and fundings

It’s not unusual To Search out many youthful Indians Who’ve money sitting idle Inside their Checking accounts. “Whereas There was a fintech progress Inside the nation, most salaried youthful people nonetheless Do not understand The fundamentals of mutual fund investing or inventory market buying and promoting. So The money left over after their common expenditure tends To accumulate Inside their Checking accounts, principally Inside The Sort of fixed deposits,” shares Ankush Singh, Co-founder & CEO, Piggy, A sensible money app That mixes banking, fundings and advisory providers In a single platform.

Right now, Ankush, Collectively with Nikhil Mantha, Co-founder and Kunal Sangwan, Co-founder & CTO, Piggy, Is looking for An reply to allow hundreds of hundreds of Indians to create financial savings and wealth in a significant method. “We’re easing The tactic of saving and rising The money by way of automation,” says Ankush. Piggy sits on prime of a Checking account and the financial savings are mechanically invested to create wealth with out having to be burdened with funding selections. By analysing The life-type, spending patterns, earnings and age, Individuals are given Daily, weekly or month-to-month saving decisions. Piggy furtherly refactors the financial savings based mostly on the particular person’s goals. “A 25-yr-previous’s goals are very completely different from when The identical particular person turns 30. So, That is factored in when the saving decisions are analysed. Most apps On the market today are focused on promoting merchandise, pretty than The life-type wants of buyers. We purpose To assist people by giving them customised monetary options That are proper For his or her life levels,” explains the CEO.

Apparently, Piggy’s journey started with constructing a wealth administration platform which today manages fundings worth $220 million for its 1 lakh lively buyers. “The learnings we acquired from constructing the wealth administration platform and managing portfolios for our consumers have been assembleed into The reply by way of A lot of the automation options Inside the Piggy app,” says Ankush.

Piggy is Inside The final levels of integration with banking gamers. Furthermore It is working alongfacet Flipkart as An factor of Flipkart Leap to convey enhancements to the product options round spends. “We’re partaking with Flipkart and making an try To know spending behaviour in depth And in addition collaboration alternatives with fashions. It furtherly assisted us convey further alignment to the product that we are constructing,” shares Ankush.

Whereas Piggy is now gearing up for its market launch, its expertise in constructing each wealth-tech and banking-tech has translated into the startup having A particular benefit. “We’re in all probability Definitely one of many Solely a few gamers On the market with expertise Inside The two verticals and An reply that bridges The two,” says Nikhil. Leveraging this inherent benefit, Piggy May even be now working with BFSI companies That are seeing A necessity to unify their multi-layer digital choices which So far have been working in silos. As properly as, A lot of the BFSI companies’ choices want an pressing know-how improve. “We’re getting A lot of inbound requests To assist banks velocity up their know-how initiatives. We’re aggressively exploring worldwide halfnerships with overseas banks To assist them create greater buyer expertises,” he says. Alongfacet these thrilling developments, Piggy is constructing smart financial savings merchandise, which purposes to allow buyers to optimise their deliberate buy with fashions while furtherly enabling fashions To assemble A strong buyer loyalty.

Entropik Technologies: Decoding the enterprise facet of shopper emovements

Ranjan Kumar, Founder & CEO, Entropik Technologies, shares, “95 % of shopper behaviour is unconscious – of which An monumental half is pushed by emovement – that contributes confacetrably to The general movement of The client. So, primarily fashions and companies Need to decode shopper emovement to create humanised expertises throughout numerous touchfactors, be it while creating advertisements, retail And even the package deal expertises.”

Right now, Ranjan, Collectively with Bharat Singh and Lava Kumar are enabling fashions to decode shopper emovement with their startup Entropik Technologies. Entropik’s proprietary multimodal emovement recognition know-how mixed with AI assists fashions measure the cognitive and emovemental responses of consumers to their content material and product expertises. Turning emovements into movementable perceptions, They assist them optimise mannequin expertise journeys and clear up exact enterprise factors throughout industries. Entropik has over 17 patent clpurposes in facial coding, brainwave monitoring, and eye-monitoring.

Entropik has labored with 150+ enterprises throughout geographies, with 75 % of its revenues coming from overseas markets. “We’re Amongst The numerous prime three Emovement AI corporations working at scale,” shares Ranjan. In 2020, the startup witnessed An limitless demand for its Emovement AI platform, attaining over 10x progress Inside The primary three quarters of that yr. “Since then We now have achieved 15x progress and are scaling up for humanizing Media, Digital and shopper expertises.

The startup plans to further increase its worldwide footprint And in addition combine voice-recognition associated options in its merchandise. As properly as, as An factor of the Flipkart Leap accelerator, Entropik is Attempting to align its choices to go well with the wants of digital fashions. “Now that We now have a strong product at hand, We have to see how We will replicate our preliminary success with lots of and hundreds of shopper internet fashions. We’re working to optimise the digital expertise for fashions,” he says.

Fasal (Wolkus Technology): Precision Agritradition using IoT sensors, Machine Studying and Synthetic Intelligence

Right now, human-induced local climate change is Responsible for risky climate patterns and crops being plagued with new illnesses and pest assaults. All of this has made it growingly difficult for farmers To deal with The disbenefit based mostly on conventional information or expertise. It is here that knowledge-pushed precision agritradition has appeared as An reply. And, democratising knowledge-pushed agritradition are pretty A pair of agritech startups That are making know-how accessible for particular person farmers. One such startup is Fasal. Based in 2018 by Ananda Prakash Verma and Shailendra Tiwari, the startup’s flagship platform captures exact-time knowledge on crop progress circumstances of the farm and delivers advisories to farmers in Indian languages with farm- and crop-particular movementable.

“We’re In a place to alert a farmer A few probably onset of a pest assault or if There was a drip Inside the water diploma necessitating irrigation, and so on. We act as a Preventive measure and assist farmers to minimise and get rid of potential damage Which might have in any other case occurred Inside the absence of well timed information,” shares Founder, Shailendra. Presently, Fasal’s advisory focuses on extreme-worth, export-oriented hortitradition crops like grapes, pomegranate, tomatoes, chillies, bananas, citrus fruits, espresso, to itemizing A pair of. With a presence throughout 8 states, Fasal is enabling 1,000+ farmers to make well timed selections and maximise profitability. “On common, we are In a place to convey down the utilization of fertilisers by 50 % and water utilization by 25 %, which has a assembleive and direct influence on profitability,” he says.

In the final three yrs, Fasal’s IoT has underdone three primary iterations Aimed in the direction of growing effectivity And in addition conveying down The worth of the IoT system. Whereas The current IoT system Is pretty priced, It is a area-based mostly on-farm sensor that Need to be put in. A mannequin new system is Inside the works Which will allow straightforward set up, which Could be undertaken by the farmers themselves. “Fasal’s know-how has coated round 27,000, acres of farming land throughout eight states in India So far. Armed with market validation, deeper perception into farmers’ wants and a strong tech reply, we At the second Attempt to velocity up our footprint,” says Shailendra. “However, for us to execute our acceleration plan, the startup exactised that there was A necessity To assemble and strengthen the organisation tradition parallely. And, that’s when Fasal utilized for the Flipkart Leap programme. “We knew We would have appreciated mentors who might information us on the frameworks and devices To beat scaling challenges w.r.t. Group constructing, outline organisational processes, and construct A strong mannequin with fixed messaging. Participation Inside the programme ticked all these bins for us. The Objectives and Key Outcomes (OKR) workshops, mentorship durations And occasional durations with enterprise speciaitemizings have been exactly perceptionful and gave us completely different views To take a Take A look at A disbenefit assertion and derive strategic options.”