/What’s real and what’s hype with Controlled Environment Agriculture | Produce News

What’s real and what’s hype with Controlled Environment Agriculture | Produce News

The flourishing enchancment of Managed Environment Agriculture And the method retailers and consumers view this rising half of current produce manufacturing Can be The matter of A tutorial session at Pure Produce Summit 2021. The enlargement of CEA—What’s Exact and What’s Hype from a Retail and Shopper Perspective will function management from a pair of acknowledged retailers And positively one of many current produce enterprise’s most progressive grower-shippers, supplying their perception on how indoor-grown current produce gadgets come to market, pricing and advertising challenges, And the method consumers are reacting to them.

Moderated by Walter Robb, former CEO of Complete Meals, the session is the second of a two-half instructional collection at OPS supplying a retailer and consumer perspective on the progress of indoor rising. Amongst The numerous issues to be talked about Inside the session are the influence of indoor-grown merchandise on The current chain, the messaging and labeling Of these numerous gadgets, and the ramifications of what CEA manufacturing means for the organic current produce enterprise.

Panelists for the session embrace Frances Dillard, Vice chairman Of mannequin identify and product advertising at Driscoll’s; Victor Savanello, Vice chairman produce and floral at Shalfan Nash; and Shawn Peery, Vice chairman produce and floral at Albertsons.

Production of current produce in CEA has Discover your self to be a $100 billion-plus enterprise, currentcasing how rising indoors makes use of much less water and no pesticides, whereas incorporating revolutionary and environment nice utilized sciences To current currenter produce to consumers. “CEA is altering the panorama of meals manufacturing and offering consumers Pretty a Little bit of latest gadgets Which will proceed to evolve Inside the years forward,” said Susan Canales, president of Pure Produce Summit. “OPS attendees Might have The prospect To Take heed to from retail management on how these merchandise are marketed and study Regarding the challenges and alternatives these new gadgets supply consumers.”

This second instructional workshop follows a session exploring the progress of CEA from leaders actively involved Inside the manufacturing of indoor rising. The panelists for The primary session embrace Philip Karp, president of Shenandoah Growers; Marc Oshima, co-Founding father of AeroFarms; and Caitlin Tierney, director of enterprise enchancment for Mastronardi Produce.

“Indoor agriculture is more and more having fun with a extra significant position in our current produce current, When it Includes quantity, selection, and geographical footprint,” said Robb. “The power of indoor ag To current predictability and resiliency for current, coupled with its decrease influence on each the environment and useful resource use, is drawing substantial curiosity from each buyers and consumers. Clearly, The Prolonged time period Shall be a hybrid one and our panels will discover how shortly and responsibly This will happen.”

Pure Produce Summit 2021 is a stay and in-particular person two-day event particularly designed to convey collectively organic current produce growers, shippers, and processors with retailer and buying for organizations from throughout North America. Over 1,000 attendees will meet Sept. 15-16 in Monterey, CA, to commerce ideas, information and perceptions into the organic current produce enterprise.   

Together with The tutorial durations focused on CEA, a session wanting On the organic enterprise in a submit-COVID-19 environment and a keynote currentation by Jim Donald, co-chairman of Albertsons, have additionally been introduced. OPS 2021 additionally Consists of a Choice of area excursions for retailers and consumers, a gala opening Evening time reception, and a purchased-out commerce current flooring that includes over 150 producers and processors of organic current produce from throughout North America and the globe.